new year resolutions

Fitness & Health

How a $200 Gym Membership Made an Excellent Coat Rack

The gym bag has been on the coat rack since January 14th. The membership is $47/month. Last visit: January 12th. Current cost per visit: $80 and declining daily. We trace the twelve-month lifecycle of an unused gym membership, audit the psychology of not cancelling, and produce the Exercise Reality Matrix showing that the highest-consistency exercise options are largely free.

Self-Help & Wellness

New Year, New You — Same You by February, Let’s Be Honest

New Year, New You. January 19th, same you. We trace the resolution lifecycle from December optimism through the Quitter’s Day crash, audit the four design flaws that guarantee failure, compare the typical resolution against the evidence-based redesign, and make the case for February You — who has data — over January You — who has a laminated list.

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