The “Chasing Arrows” Myth
The second entry in Environment and Sustainability Mythology: an industry-created symbol that shaped public behavior while serving the industry’s own interests.
Environment and Sustainability Mythology
Environment and Sustainability Mythology
The “Carbon Neutral” Myth
The third entry in Environment and Sustainability Mythology: why a reassuring word often rests on an accounting exercise nobody outside the transaction can verify.
Environment and Sustainability Mythology
The “Food Miles” Myth
The fourth entry in Environment and Sustainability Mythology: a well-meaning heuristic that measures the easy variable instead of the one that usually matters more.
Environment and Sustainability Mythology
The “Zero Emission” Myth
The fifth entry in Environment and Sustainability Mythology: a genuinely good technology, oversold by one word that overstates its own case.
Environment and Sustainability Mythology
The “Problem Solved” Myth
The capstone of Environment and Sustainability Mythology: the feeling of closure that made all five prior myths in this category work in the first place.
Creativity and Art Mythology
The “10,000 Hours” Myth
The opener for Creativity and Art Mythology: a myth about a piece of research, oversimplified in translation into a universal law of mastery.
Environment and Sustainability Mythology
The “Personal Carbon Footprint” Myth
The opener for Environment and Sustainability Mythology: how individual guilt became the center of climate conversation, and who benefited from that framing.
Food, Diet and Nutrition Mythology
The “Good Food, Bad Food” Myth
The capstone of Food and Nutrition Mythology: the sorting instinct that made all six prior myths in this category work in the first place.
Food, Diet and Nutrition Mythology
The “Non-GMO Salt” Myth
The sixth entry in Food and Nutrition Mythology: a label detached so far from its original question it now certifies foods that were never eligible in the first place.
Food, Diet and Nutrition Mythology
The “Egg White Omelet” Myth
The fifth entry in Food and Nutrition Mythology: a genuine, documented science reversal on egg yolks and dietary cholesterol.